STRATEGY. AI TOOLS. COMMUNITY.

The scaffolding your business needs when you’re not ready to rebuild from scratch.

Functioning & Feral™ is a monthly membership for service-based founders who want strategy, AI tools, and systems support without switching platforms. Keep what’s working. Fix what isn’t. Move at your own pace.

Join Functioning & Feral™
Functioning and Feral community portal displayed on a laptop with discussion threads and resources visible

You know your business needs better systems. You’re just not ready to blow everything up to get them.

Maybe you’ve already built something that works well enough. Maybe you’re mid-launch and can’t afford a platform migration right now. Maybe you just need someone in your corner who understands business systems and won’t make you feel behind for not having it all figured out.


You don’t need a new platform. You need strategy, tools, and people who get it.


That’s what Functioning & Feral™ was built for.

A monthly membership built around strategy, AI, and real support.

Functioning & Feral™ is platform-agnostic. Use Kajabi, Dubsado, HoneyBook, WordPress, or a stack of tools held together by willpower. It doesn’t matter. This membership gives you the strategic thinking and AI tools to make whatever you’re using work better, plus real humans who hold space for your questions.


Every month you get live strategy sessions, hands-on tech and AI office hours, content batching labs, and access to 20+ AI assistants built specifically for founders like you.


This isn’t a course. There’s nothing to “complete.” You show up when you need support, use the tools when you need clarity, and build at the pace your brain and your life allow.

What you get every month.

The Strategy Lab

One live session per month (4th Wednesday). Bring your business questions, your stuck points, your “is this a good idea?” moments. Nicole facilitates. You leave with a plan, not just encouragement.

"Strategy Lab — monthly live session inside Functioning & Feral where members work through pricing, offers, client journeys, and business model decisions with Nicole."
Content Lab — monthly live session inside Functioning & Feral where members workshop content strategy, repurpose blog posts, and build their content calendar with Nicole.

The Content Lab

Two hours of live content batching per month (1st Wednesday). Show up with ideas, leave with drafted captions, outlines, and a content plan. Connie, the Content Lab AI assistant, preps your strategy before you walk in.b

The Systems Lab

Twice-monthly tech and AI office hours (2nd and 4th Tuesday). Bring your automation questions, your broken workflows, your “why won’t this thing work” frustrations. Get real answers, not generic tutorials.


Systems Lab — monthly live session inside Functioning & Feral where members build and troubleshoot automations, workflows, and tech stack setups with Nicole.
Friday Office Hours — weekly open session inside Functioning & Feral for live Q&A, strategy check-ins, and real-time support from Nicole.

Friday Office Hours

Open office hours for anything that didn’t fit into the labs. Quick questions, troubleshooting, strategy gut checks. No agenda. Just support.

20+ AI assistants. Built for your business. Not generic prompts.

These aren’t ChatGPT wrappers with a cute name. Every assistant in the Functioning & Feral™ suite is trained on business strategy, brand voice methodology, and the Functioning & Feral™ philosophy. They’re built to give you outputs that actually sound like you and work for your business.

Check out some of the assistants…

  • Brand Messaging Muse: "Brand Messaging Muse AI assistant card — helps with brand voice and tone clarity so your core message lands with the right people."
  • Content Connie: "Content Connie AI assistant card — handles content batching and Instagram strategy to save 5 to 10 hours per week on content."
  • Brave & Boundaried Connector: "Brave and Boundaried Connector AI assistant card — supports tough conversations and awkward networking so you show up confident and clear."
  • Customer Journey Architect: "Customer Journey Architect AI assistant card — maps funnel and journey strategy to build trust from first touch to sale."
  • Fallon, SEO & AEO Copywriter: "Fallon SEO and AEO Copywriter AI assistant card — writes web and funnel copy that ranks in search and converts."
  • Email Campaign Strategist: "Email Campaign Strategist AI assistant card — builds nurture and promo email sequences that convert leads in the inbox."
  • Flow Finder: "Flow Finder AI assistant card — matches tasks to your energy so you can turn chaos into a clear plan from a brain dump."
  • Ideal Client Alchemist: "Ideal Client Alchemist AI assistant card — builds deep targeted ideal client profiles so you know exactly who you're selling to."
  • Mnemosyne Story Collector: "Mnemosyne Story Collector AI assistant card — organizes your brand stories and turns memories into marketing for launches."
  • MoneyMap (Pricing Strategist): "MoneyMap Pricing Strategist AI assistant card — brings pricing and income clarity so you price for profit instead of panic."
  • ProofWriter (Testimonial Strategist): "ProofWriter Testimonial Strategist AI assistant card — gathers and formats ethical social proof so client feedback fuels your sales."
  • Sergio, SEO & AEO Generalist: "Sergio SEO and AEO Generalist AI assistant card — handles technical SEO optimization including metadata and backend schema fixes."
  • The Explorer (SEO/AIO Strategist): "The Explorer SEO and AIO Strategist AI assistant card — maps keywords and SERP results to nail your niche in Google and AI search."
  • Waymaker (Strategic Planner): "Waymaker Strategic Planner AI assistant card — turns annual and monthly planning into executable goals broken down by week, quarter, or year."
  • AI Workflow Builder: "AI Workflow Builder AI assistant card — provides Soleila workflow support to help you build automations and GHL setups that actually work."
Who This Is For

Functioning & Feral™ is for founders who want support without a platform commitment.

If you’re ready for the full operating system (CRM, funnels, automations, courses, client portal, and everything else in one place), Soleila.io might be a better fit. Many founders start in Functioning & Feral™ and move to Soleila when they’re ready.

This membership fits if you:

  • Already use Kajabi, Dubsado, HoneyBook, or another tool and aren’t ready to switch

  • Want strategic guidance on systems and automations but need it to be platform-agnostic

  • Learn better in live sessions with real humans than in self-paced courses
    Need AI tools that actually understand your business, not generic ChatGPT prompts

  • Want community with other founders who are building at a sustainable pace

What members are saying.

  • “Instead of winging it, I have tools that work for my business and helpful expertise whenever I need it.”
    We Thrive Collective logo featuring a magenta lotus flower icon
    Maisy L
    Creative Entrepreneur
  • “Nicole is a multifaceted tech and systems powerhouse! After using the ICA Alchemist, I was blown away because I’ve paid coaches $10k+ and at least six months of my time to figure out my ideal audience and STILL made little progress. The ICA Alchemist did it in less than 30 minutes.”
    We Thrive Collective logo featuring a magenta lotus flower icon
    Amber M
    Creative Entrepreneur
  • “Functioning & Feral nudges me to think more strategically about where I want my business to go… [it] simplified the financial parts and gives me a reason to stay accountable. Nicole brings  brings calm to chaos everytime”
    We Thrive Collective logo featuring a magenta lotus flower icon
    Anonymous Member
    Marketing Agency Owner

One membership. Everything listed above.

$149/month

Live strategy labs, content labs, systems labs, Friday office hours, 18+ AI assistants, templates, prompts, planners, and private community access.


No contracts. No tiers. Cancel anytime.

Join Functioning & Feral

Not sure which path fits you?
Functioning & Feral™

Soleila.io

Best For

Founders keeping their current tools

Founders ready to consolidate into one platform

Platform

Works with whatever you’re using

Full white-labeled GoHighLevel system

Includes

Strategy labs, AI assistants, community, templates

Everything in F&F + CRM, funnels, automations, courses, client portal, scheduling, email/SMS

Onboarding

Jump in anytime, no setup required

8-week FOCUSED™ LaunchPad guided build

Price

$149/month

$297/month

Already in Functioning & Feral™ and ready to level up? Your Hub membership is included with Soleila. You won’t pay for both.

Frequently Asked Questions

Functioning & Feral™ is a monthly membership for service-based founders that includes live strategy labs, content batching sessions, tech office hours, 18+ AI assistants, templates, and private community access. It’s platform-agnostic, so it works no matter what tools you’re currently using.

They’re custom-built GPTs trained on business strategy, brand voice methodology, and the Functioning & Feral™ philosophy. Each one handles a specific area of your business: content, SEO, pricing, client journeys, testimonials, planning, and more.

No. Month-to-month. Cancel anytime. No cancellation fees.

No. Functioning & Feral™ is completely independent from Soleila. You can join with whatever tools you’re currently using. If you do join Soleila later, your F&F membership is included at no extra cost.

As much or as little as works for you. The live labs happen on set days each month, but attendance isn’t mandatory. Recordings are available. The AI assistants and templates are there whenever you need them.

YOUR PACE. YOUR TOOLS. YOUR SUPPORT.

You don’t need to have it all figured out to start getting support.

Functioning & Feral™ meets you exactly where you are. Bring your questions, your half-built systems, your “is this even working?” doubts. That’s what this space is for.

Join Functioning & Feral™